Forget charts and tokenomics for a second—crypto billionaires are rewriting the playbook on how wealth gets spent. One launched a $55 million SpaceX mission over the poles. Another made headlines by purchasing the Eurovision trophy at an auction supporting Ukraine. One literally buried $2 million worth of treasures across the U.S., while another casually keeps an orangutan as a pet. And let’s not forget the guy who ate a $5 million banana onstage.
These aren’t just flexes—they’re loud, chaotic, and often genius-level PR stunts. And they say more about the culture of crypto than any whitepaper ever could. In this article, we’ll dive into some of the most bizarre, surprising, and fascinating investments made by crypto billionaires—and take a closer look at one of the most elusive parts of their identity—and more importantly, what their spending reveals about the scale of their wealth. One thing’s for sure—we’re all a little curious about how the rich spend their money. Because when crypto billionaires go off-chain, things tend to spiral from spreadsheets into spectacle.
What Crypto Billionaires Think
To better understand how crypto billionaires behave financially, it’s useful to look at recurring lifestyle patterns that shape their approach to wealth and influence. Many of them fall into a mix of three archetypes: the minimalist, the builder, and the extravagant. Some—like Ethereum’s Vitalik Buterin and Polkadot’s Gavin Wood—prefer low-profile lives, centering their riches on research, charity, and ecosystem development instead of extravagance. Still very much in the public eye and aggressively shaping their public personas, others—like Brian Armstrong of Coinbase or WhiteBIT’s Volodymyr Nosov—are relentless builders who invest their money into blockchain infrastructure and charitable projects.
Still, it’s impossible to ignore the more flamboyant aspect of crypto. From Richard Heart’s flamboyant attire to Justin Sun’s artistic-stunt headlines, these people live openly and boldly. Even builders like Nosov sometimes enter this sphere; his acquisition of Freddie Mercury’s vehicle indicates a liking for symbolic flair. These personas finally mirror more than just ego; they fulfill strategic goals by means of action—signaling confidence, strengthening brand identification, or expressing strongly held beliefs.
The $2M Crypto Treasure Hunt No One’s Solved Yet
One of the most mind-bending crypto stunts comes from American millionaire John Collins-Black, who literally turned treasure hunting into an art form. Inspired by Forrest Fenn’s famous buried treasure, Collins-Black, whose estimated net worth allows for multi-million dollar projects like this, hid five chests worth a combined $2 million across the U.S.—and encoded the clues to their locations in a book he authored titled There’s Treasure Inside. Among the buried items? A physical Casascius Bitcoin, a Colombian emerald, a rare 2002 Pokémon Shining Charizard card, and a dessert bowl that once belonged to George Washington. If no one finds them, he says, he’ll release new clues every 8–10 years. Because why just HODL when you can hide your bags like a pirate?
The $55 Million Flex That Left Earth’s Orbit
What’s the ultimate flex for a crypto millionaire? It seems at least going someplace. March 2025 saw Chun Wang, co-founder of F2Pool and Stakefish, become the first crypto billionaire to completely finance and staff a SpaceX mission circling Earth over both poles. Wang spent a shocking $55 million on the mission known as Fram2. Wang and his global team ran 22 experiments, including the first X-ray scan of a human body in space and mushroom growth in microgravity, so this was not only a joyride. Wang’s net worth is said by several crypto sector sources to be over $1 billion, mostly from early mining activities and capital investments in the blockchain sector.
Wang is not the only one with ambitions in the cryptocurrency sphere. Along with Bitcoin payments for space flights, Virgin Galactic had the first crypto-funded seat purchased by a Hawaiian investor for $250,000 in 2013. Galactic gains, indeed.
The $5M Banana That Fed the Hype Machine
Justin Sun took things to the next level—literally eating Maurizio Cattelan’s infamous banana artwork, Comedian, during a live event in a $5 million publicity stunt. Originally sold at Art Basel Miami for $120,000, the banana taped to a wall became an instant meme in the art world. Sun transformed the viral piece into a crypto-infused performance spectacle, claiming that his version involved complex licensing, media production, and PR orchestration—pushing the total price tag north of $5 million. Equal parts absurd and strategic, the stunt cemented his status as one of crypto’s most flamboyant showmen.
When Your Crypto Wallet Buys You a Zoo
Djordje Novakovic, a flamboyant trader who called himself the “James Bond of crypto,” was one of the most shocking shows of crypto wealth. After earning more than £30 million from currency, crypto, and NFTs, Novakovic went as far as to maintain a pet orangutan rather than just lavishly spend on luxury watches, private planes, and supercars. Said to be residing in his opulent mansion, the unusual primate came to represent Novakovic’s preference for the strange—and it is not the only exotic pet he possesses. Djordje spends time with a baby tiger as well. His social media turned into a catalog of excess: designer suits, champagne showers, and sure—a genuine ape in the background. It was more about creating a surreal persona in which shock value and opulence became a deliberate personal brand than it was about parading money.
He Didn’t Go to Space—He Elevated Eurovision’s Market Value
There’s Volodymyr Nosov, Founder and President of WhiteBIT Group, who made headlines by purchasing the Eurovision trophy won by Kalush Orchestra for 500 ETH—nearly $900,000. Yes, we finally know how much a Eurovision trophy is worth in crypto. And Nosov? He seems to be one of those billionaires who prefers music over Mars. With the backing of WhiteBIT—whose reported capitalization of about $38 billion—Nosov has positioned himself among the most financially influential figures in crypto. Beyond Eurovision, he also acquired Freddie Mercury’s classic Rolls-Royce for $11 million and even took a bold step into sports by purchasing a football club—moves that only seem natural when your billionaire status makes just about any headline-making acquisition feel like a power move.
So… what’s next?
A crypto-funded coliseum where gladiators fight for NFTs? A zoo where each animal is named after a meme coin—meet Shiba the lemur and Doge the capybara? Or maybe a rocket launch that etches a Bitcoin logo on the Moon?
The post Island Lords & Space Cowboys: The Wild Roster of Crypto Billionaires appeared first on CoinGape.
