Elastos dropped a bombshell today with the launch of Elacity, a Web3 platform that hands creators the keys to tokenize and monetize their digital content—think music, films, or essays—directly to fans, bypassing the usual platform tolls. Per the press release, it’s a bid to redefine the creator economy, and it’s got some meat on its bones.
Elacity lets creators mint their work into encrypted NFTs with smart contracts dictating access, royalties, and resale terms—no coding chops required. You can set up “smart channels” with NFT subscriptions for loyalists or one-off buys for casuals, and even lock content behind any top ERC-20 token or NFT collection, turning holders into an exclusive crew with perks like chats or royalty cuts. Royalties are programmable down to 0.1%, split instantly to collaborators or fans on every transaction. It’s all wrapped in a clean interface—sign up with email, Apple, Google, or X, no wallet needed to start.
Running on Elastos’ SmartWeb, Elacity leans on ELA, a token merge-mined with Bitcoin, tapping over 50% of its hash power for security without extra energy cost. Every sale and royalty flows through ELA, tying its value to the platform’s traction. “We’ve rebuilt the internet for creators,” says founder Sasha Mitchell, while CTO Anders Alm calls it “a new creative economy” where fans become stakeholders, not just subscribers.
For crypto watchers, this slots into the tokenized asset wave—content as a scarce, tradable good. Elastos’ $20 million haul from Rollman Capital earlier this year for Bitcoin DeFi signals they’re serious players. Adoption’s the hurdle; creators and fans need to buy into the model. Still, with IPFS storage and Bitcoin-backed trust, the tech’s robust. Dig deeper at labs.ela.city or follow @elacityofficial. This could be a slow burn worth tracking.
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