Asset manager 21Shares is gearing up to launch the first Dogecoin ETP via a groundbreaking partnership with the House of Doge. Today, 21Shares announced via a press release that the DOGE ETP, backed by the Dogecoin Foundation, will be listed on SIX Swiss Exchange.
DOGE ETP Provides Exposure To Dogecoin Ecosystem, Says 21Shares President
On April 9, 2025, 21Shares announced its strategic collaboration with the House of Doge to debut the Dogecoin ETP under the ticker DOGE. Commenting on the partnership, Duncan Moir, the President of 21Shares, asserted that the Dogecoin ETP provides investors with the “most direct and accessible way to gain exposure to the Dogecoin ecosystem.”
Further, Moir stated,
Dogecoin has become more than a cryptocurrency: it represents a cultural and financial movement that continues to drive mainstream adoption, and DOGE offers investors a regulated avenue to be part of this exciting project.
What is Dogecoin ETP?
An Exchange-Traded Product (ETP) is a financial instrument that tracks the performance of underlying assets, such as securities, indices, or other products. It is a broad category of investment products, including Exchange-Traded Funds (ETFs), Exchange-Traded Notes (ETNs), and Exchange-Traded Commodities (ETCs).
Significantly, a Dogecoin ETP is a physically backed financial vehicle that mirrors the price of DOGE, allowing investors to gain exposure to the meme coin.
ETP To Boost Dogecoin’s Vision: Here’s How
As noted by Jens Wiechers, House of Doge’s Advisory Board Member and Dogecoin Foundation’s Co-Executive Director, the partnership with 21Shares is poised to reshape the DOGE ecosystem. The alliance marks a critical step in the platform’s vision of global expansion. Wiechers stated, “Global adoption is critical, and we’re excited to take this next step – ensuring Dogecoin stays fun, but gains the credibility and backing needed to thrive at scale.”
Further acknowledging the path forward with 21Shares, the Executive Director noted,
For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential. This initiative with 21Shares provides a regulated path for institutions to participate in and amplify the ‘Dogecoin is Money’ vision, while still honoring the community’s spirit.
Interestingly, this development comes on the heels of 21Shares’ expansion of its presence in Europe with the launch of Bitcoin Core ETP (CBTC), the Solana Staking ETP (ASOL), and the XRP ETP (AXRP) on Nasdaq Stockholm.
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